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U Colorado Boulder Athletics Engages Fans in Water Conservation

As part of the university's new Water for the West campaign, fans at home basketball games will be prompted by an announcement to send a text message pledging to conserve water. For each text pledge received, CU Athletics will restore 1,000 gallons of water to the Colorado River Basin through a partnership with Change the Course, a national water initiative that engages the public, corporations and the conservation community in restoring water for people and nature. Through Water for the West, CU Athletics is restoring 10 million gallons of water to projects in the state of Colorado, balancing the estimated 12 million gallons of water used annually by the department for everything from watering Folsom Field to accommodating hundreds of thousands of fans at large-scale sporting events.